This is AI delegation
The companies that master AI first will own their market.
Della is AI delegation for your customer lifecycle. Hand off the work — lead nurture, onboarding, renewals, handoffs — and Della makes sure it gets done. No prompts. No learning curve. Just results.
Free for 30 days. No credit card required.
Here's your briefing
A snapshot of your recent activity
Catch Up
Actions Run
New Tasks
Opportunities
Actions by Due Date
Workload by Theme
Focus by Company
You built the relationships — Della makes sure nothing falls through.
You already know your customers. Della connects the dots across marketing, sales, delivery, support, and referrals — so every handoff carries context forward. AI briefings keep your team informed, tasks get assigned automatically, and every customer gets the attention they deserve at every stage.
How it works
Pick a Cycle
Choose a pre-built lifecycle template — lead nurture, deal handoff, onboarding, escalation, renewal, or referrals.
Connect Your Tools
Della pulls context from your meetings, CRM, and support tools. Everything flows into one view.
AI Runs It
Briefings delivered. Tasks assigned. Handoffs automated. Health scores tracked. Nothing falls through.
Six Cycles. One complete journey.
Pre-built lifecycle templates that cover every stage — ready in 10 minutes.
Marketing
Lead Nurture Cycle
Qualify leads, trigger nurture sequences, and generate handoff briefings when they're sales-ready.
Sales → Delivery
Deal Handoff Cycle
Auto-generate handoff briefings with deal context so delivery starts informed — not from scratch.
Delivery
Customer Onboarding Cycle
Track onboarding from kickoff to go-live with milestone alerts, health scores, and 30-day check-ins.
Support → Success
Support Escalation Cycle
Detect ticket spikes, brief your CS team with full account context, and track resolution automatically.
Success
Renewal Pipeline Cycle
Trigger 90 days before renewal with health assessments, stakeholder outreach tasks, and escalation alerts.
Referrals
Customer Referral Cycle
Identify your happiest customers and turn them into referrals, case studies, and testimonials — automatically.
The right tool at the right price.
Enterprise lifecycle tools cost $50k+/year. Spreadsheets cost you customers. Della fills the gap.
| Spreadsheets | Della | HubSpot Ops Hub | Gainsight | |
|---|---|---|---|---|
| Price | Free | $99–$499/mo | $800/mo+ | $2,000/mo+ |
| Lifecycle coverage | Whatever you build | Full: marketing → referrals | Marketing + sales | Post-sale only |
| Setup time | Instant | 10 minutes | Weeks | 3–6 months |
| AI briefings | No | Yes | No | No |
| Handoff automation | No | Yes | No | No |
One platform. Every stage. Full context carried forward.
Every handoff between stages is automated — AI briefings carry context forward, tasks are assigned, and nothing gets lost between teams.
Marketing
Lead Nurture
Sales
Deal Handoff
Delivery
Onboarding
Support
Escalation
Success
Renewal
Referrals
Referral & Case Study
Marketing
Lead Nurture
Sales
Deal Handoff
Delivery
Onboarding
Support
Escalation
Success
Renewal
Referrals
Referral & Case Study
What the experts are saying
“AI won't replace humans — but humans with AI will replace humans without AI.”
Karim Lakhani
Professor, Harvard Business School
“We're going to see one-person companies with billion-dollar valuations pretty soon.”
Sam Altman
CEO of OpenAI
“The future of work is macro delegation to AI agents for routine tasks and micro steering by humans for exceptions.”
Satya Nadella
CEO of Microsoft
Powered by the models you trust.
Della integrates with leading AI platforms — and your team decides which ones to enable.
Google Gemini
Text generation, analysis, and multimodal AI via Google AI Studio.
Claude
Advanced reasoning, writing, and long-context processing from Anthropic.
OpenAI
GPT models for text generation, image creation, and more.
More integrations coming soon — we work with our customers to determine what to build next.
Give every team the system that matches how you already work.
Start with one team and one Cycle. As you automate more lifecycle stages, Della grows with you — across sales, delivery, support, success, and referrals. One platform your whole organization can rally around.
Hand off the work. Della handles it.
AI delegation for your customer lifecycle — set up in 10 minutes, no expertise required. Free for 30 days.
Free for 30 days. No credit card required.